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America’s Fashion Trade Body Taps the Sandbox for 60th Anniversary Celebration – crypto.news

America’s Fashion Trade Body Taps the Sandbox for 60th Anniversary Celebration – crypto.news

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The Council of Fashion Designers of America (CFDA) is organizing a fashion show in The Sandbox metaverse in collaboration with leading designer brands in the United States to commemorate its 60th anniversary.

CFDA organizes a fashion show in a sandbox

The Council of Fashion Designers of America (CFDA), a non-profit trade organization founded in 1962, which includes more than 450 leading jewelry, menswear and womenswear designers, is organizing a fashion exhibition Hiekkalaatiko metaverse to commemorate its 60th anniversary.

According to sources close to the matter, the December 2022 show will feature designs by some of the fashion world’s heavy hitters, including Ralph Lauren, Donna Karan, Oscar de la Renta and more.

Additionally, some of the participating fashion designers will create and mint exclusive unique non-fungible tokens (NFTs) during the event. The digital collectibles will be auctioned off with proceeds going to the CFDA Foundation, a separate non-profit organization dedicated to raising funds for charity and participating in civic initiatives.

Lighting the Path for American Fashion

The NFT-based fundraising initiative is titled “Lighting the Path of American Fashion” and showcases the work of leading fashion designers such as Diane von Furstenberg, Michael Kors, Carolina Herrera by Wes Gordon, Tommy Hilfiger, Coach, Willy Chavarri, Aurora. James brother to Vellies and Vivienne Tam.

Commenting on the initiative, CFDA CEO Steve Kolb reiterated that the purpose of participating in the project is to celebrate the huge milestones the organizations have achieved over the past three decades and also use it as an opportunity to look to the future.

In his words:

“As we celebrate 60 years since Eleanor Lambert founded CFDA, we not only remember some of our greatest moments, but also want to use the milestone as an opportunity to look to the future. CFDA has always been at the forefront of creative and innovative thinking, and with our first metaverse exhibition and NFT, we acknowledge of this new era of digital transformation.

It is worth noting that the CFDA’s journey into the metaverse began in April 2022, when it first partnered with The Sandbox and other top blockchain players, including Polygon Studios, a play-to-earn ecosystem, metaverse and NFT projects powered by Polygon ( MATIC) and creative consultancy 5Crypto.

At the time, the team made it clear that the massive alliance is focused on creating a Web3 blueprint for the metaverse of the American fashion ecosystem, tasked with educating, innovating and building community in the digital world.

“This is a significant opportunity for the CFDA to guide the American fashion industry into the future of commerce and creativity. Our mission is to position our members as leaders in global fashion and retail innovation through digitally-led strategies that support growth and expansion.

said Kolb at the time.

While critics from some quarters still see NFTs as nothing more than an overhyped and overrated image, these innovative technologies continue to gain the attention of top brands around the world, and even nation-states are quickly joining the NFT bandwagon. Last June, the Ukrainian government sold CryptoPunk 5364 NFTs for 90 ETH.

Source: https://crypto.news/americas-fashion-trade-body-taps-the-sandbox-for-60th-anniversary-celebration/

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