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Blockchain infrastructure firm Chain will sponsor New England Patriots football team

Blockchain infrastructure firm Chain will sponsor New England Patriots football team

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  • Chain partners with the New England Patriots

Chain partners with the New England Patriots

Chain, a blockchain infrastructure company that provides Web3 services for developers to build and maintain blockchain-based applications, sponsors the New England Patriots football team and other venues and sports clubs controlled by the Kraft Group.

In Thursday’s announcement, Chain said it is the official blockchain and Web3 sponsor of the Patriots, the New England Revolution football club, Gillette Stadium in Massachusetts, and the Patriot Place mall, as part of a multi-year partnership agreement with Kraft Sports + Entertainment, the marketing and events division of Kraft Group. Chain aims to develop Web3 experiences for visitors to Gillette Stadium and Patriot Place by “bringing together the physical and the digital.”

Speaking to Cointelegraph, a spokesperson for the chain declined to comment on the financial details behind the partnership. They hinted that the Web3 fan experience was tied to the company “recently [selling] execute a historic NFT project with a global luxury retailer.”

Chain said it offers products such as Ledger, Cloud and nonfundable tokens as services. The company acquired Measurable Data Token (MDT) and its ecosystem products for $100 million in July, including blockchain Oracle MeFi and cashback app RewardMe.

Many Crypto Twitter reactions to the Patriots sponsorship seemed to be positive, but some questioned how blockchain technology would affect the fan experience.

Professional sports organizations both in the United States and abroad have seen large sums of money flow through crypto sponsorships. Crypto.com struck a $700 million deal to rebrand Los Angeles’ Staples Center in 2021, later signing a five-year sponsorship deal with the Australian Football League for $25 million and becoming one of the official sponsors of the FIFA World Cup in Qatar. However, the exchange is said to have also pulled out of a roughly half a billion dollar deal with the Union of European Football Associations’ Champions League in September.

Cointelegraph reached out to the Patriots but did not receive a response at the time of publication.

*This article originally appeared on Cointelegraph

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