Mathisen Marketing

Your Marketing Blog

Bored Apes, Moonbirds to feature on NFT-customized Mastercard debit cards

Bored Apes, Moonbirds to feature on NFT-customized Mastercard debit cards

As an affiliate, we may earn from qualifying purchases. We get commissions for purchases made through links on this website.

Receive $10 in Bitcoin when you buy or sell $100 or more on Coinbase! https://mathisenmarketing.com/coinbase

Mastercard has introduced customizable nonfungible token (NFT) debit cards that allow some cardholders who own avatars from select NFT collections to add artwork to the payment card.

Debit cards will be available through a partnership with a European cryptocurrency exchange on September 26. “Hey” allows its “Gold” members to personalize their debit card with an NFT that they provably own.

Gold membership on the platform is obtained by staking at least 100,000 hi Dollar’s (HI), the platform’s native token, an amount worth around $4,600, according to CoinGecko.

The cards allow spending in fiat money, stablecoins or any cryptocurrency held by the user, and are accepted wherever Mastercard is available. Other features like hotel credits, cash back incentives, and discounts on Netflix and Spotify subscriptions are also touted as benefits for certain membership levels.

Mastercard’s VP of Crypto and Fintech Enablement Christian Rau said the payment service provider is “committed to making them an easy-to-use payment option for the communities that want to use them.”

A limited selection of NFT collections are supported, including CryptoPunk, Moonbirds, goblintown, Bored Ape, and Azuki. Owners of these NFTs must become Gold Members and verify their NFT ownership on the platform to receive their custom cards.

In addition, the cards are only available in 25 European Economic Area (EEA) countries and Great Britain.

Related: Innovation drives NFT adoption despite mainstream presence: Founder of NFTGo

With the broader downturn in crypto markets in recent months, most “blue chip” NFT collections were priced out, but data from NFTGo shows that blue-chip NFTs have been steadily outperforming since September 12th, potentially sparking renewed interest in the largest collections.

Mastercard has helped crypto payments become more mainstream by backing assets, and even allowed Mastercard holders to buy NFTs by partnering with several NFT marketplaces in June.