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Draftea Debuts Latin Americas’ Fantasy Football Platform with NFL

Draftea Debuts Latin Americas’ Fantasy Football Platform with NFL

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Draftea, which bills itself as the first daily fantasy sports company in Spanish-speaking Latin America, is bringing fantasy football to the region through a new deal with the National Football League (NFL) and the NFL Players Association, the union that represents football. league athletes.

Before coming to Stanford University for his MBA and founding Draftea, Draftea’s creator, Alán Jaime Misrahi, was a professional soccer player in Mexico’s third tier. According to what Jaime Misrahi told TechCrunch, Mexico is the NFL’s second largest market in the world.

He went on to say that every Mexican supports their own local soccer team, European team, NFL team, NBA team and baseball team, making for an unusual cultural phenomenon.

He also noted that Mexico has fans of all four major American sports. Sports is something that the Mexican population cares deeply about.

Subtle beginnings in a different way

The company came out of hiding in January of this year with a daily fantasy sports (DFS) platform that could play Mexican fantasy football tournaments.

Unlike more typical betting companies like Grupo Caliente in Mexico or Betcris in Costa Rica, Draftea’s DFS product stands out in that users can participate in contests on a daily basis, just like in real life.

Draftea is a different sports betting platform than Betcris and Grupo Caliente in that instead of matching punters with a bookie, it pits them against each other in head-to-head competitions.

Draftea’s local origins and the social nature of the forum have set it apart from other participants in an area where sporting loyalties run deep.

According to Jaime Misrah, this represents a unique international collaboration for the league and is one of the reasons why the National Football League (NFL) decided to partner with the company to create its own “NFL by Draftea” program.

Users can choose their lineup for the next NFL season thanks to the launch of NFL by Draftea, which has already started this fall.

Draftea is aware of the importance and potential value players can bring to the world of fantasy sports.

Terése Whitehead, vice president of consumer products and strategy at NFL Players, which is also the marketing and licensing arm of the NFLPA, mentioned to TechCrunch that the global appeal of NFL players is at an all-time high. looking forward to reaching more fans all over Latin America.

This unprecedented level of appreciation is due in large part to the unique characters and remarkable athleticism of NFL players.

Big Investors Back Draft

Draftea, Sequoia’s first investment in a Mexican company, attracted new capital from both new and existing investors. This is in addition to the new collaboration just announced.

It raised a total of twenty million dollars for its Series A, with participation from previous backers Sequoia, Kaszek, Bullpen and Courtside Ventures. Series A was led by a new investor named Stepstone Group.

In addition to venture capital firms, a number of professional athletes such as Brooklyn Nets basketball player Kevin Durant, legendary soccer player Cristiano Ronaldo, Portuguese soccer agent Jorge Mendes and Kansas City Chiefs tight end Travis. Kelce, pitched to the Angels in the round.

Steady growth ahead

Jaime Misrahi said that after the company’s seed round in January, Draftea’s team has expanded from 34 people to a total of 70 employees, most of whom work in the design and product sector.

While he didn’t reveal the current number of users on the platform or how much money the company generates, he noted that the number of players using Draftea is growing by “double digits” every week. He went on to say that he has seen a recovery in GMV as the number of assemblies per user has increased.

Profitable payments

According to Jaime Misrah, the winnings in Draftea’s games vary and can range from a few thousand pesos to even millions of pesos each week depending on how many players are involved in the game.

He went on to say that the platform already offers several different game formats, such as head-to-head battles and games where the top 20% of players get paid, and that it plans to continue creating additional competitions. to keep up with player demand.

The company is looking at the upcoming FIFA Globe Cup in Qatar, which will be held in November and is expected to be the biggest live sporting event this year to be held anywhere in the world, as a significant potential to gain traction.

According to Jaime Misrah, the collaboration between Draftea and the NFL in Mexico is just the beginning of the company’s future growth to all Spanish-speaking countries.

Jaime Misrahi concludes by stating that while the company’s primary focus is currently on strengthening its position in the Mexican market, they are already looking ahead to the next thing and the next places where they can connect with even more people who are passionate about the sport.

They want to establish themselves as the platform that sports fans all over the Spanish-speaking world turn to above all else.

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