How to use TikTok for organic marketing

TikTok is a platform where people can share short videos, ranging from seconds to a maximum of 3 minutes of videos. This app was launched in 2017, and has become very large in recent years. In 2021, 1 billion users were registered. 

It did not take long before the market realized that this is a great platform to be able to appeal to many in an effective way. The reason why this can be an effective way of marketing is because TikTok uses algorithms to filter the videos that are presented. For example, if you are very interested in art or painting / drawing, you will be able to get a number of people who post videos about just that. 

Thus, the videos that are shown will adapt to each individual, so that it will be more interesting and entertaining. You can also decide for yourself when you create a user on TikTok where you can press what you are interested in seeing, such as humor, dancing, etc. 

In addition to this, TikTok also filters out geographical areas and which languages ​​you speak. So that when you are on TikTok as a Norwegian, you can get videos from both Norway and English-speaking countries. This allows companies to create marketing videos and leverage TikTok’s use of algorithms to find their target audience.

Benefits of making videos on TikTok

TikTok has a user-friendly way to create various videos with sound effects, filters, and clips, etc. With the help of this, you can create the videos adapted to the style of the company and include what characterizes the company. Whether it is colors, music, melody (jingle), or want to have a logo in the video. 

In addition to this, it is easier to reach out to young people if this is one of the goals of the companies. It becomes easier to get to know the company and a unique way to communicate with consumers. It has also been shown that companies that market on TikTok and that participate in these popular trends or soundtracks that are on TikTok, have a great positive effect on both young and old.

Which companies can this be useful for?

Most businesses will benefit from this type of marketing if they create their unique way of doing it. What has proven to be a success for many is to take videos into everyday work.

In particular, this has been shown to be of interest to many in the medical, chiropractic, dental, skin, and body businesses. These will be various videos that show a procedure of a treatment, which of course the customer has approved to be taken video of, and the expert explains with voiceover or split screen on what he does and why he does what he does. This is very instructive and interesting to see how different people work with people. 

The case of chiropractor also has the cracking sounds of the body a satisfying factor as many of us like to hear the cracking sound that happens when performing a movement that causes the lead to pop. 

Other ideas for other types of businesses can be to make humorous elements where you also show what you have to offer. This can be, for example, different schools that will soon have admission and want more applications to their school. Then it may be relevant to make a video that addresses the school’s appearance as well as who works there and which fields of study are offered. This can then be done with a humorous twist such as dressing up different people and one has to guess which line person is going where. Alternatively, you can make a video of the employees who work there with an insight into their everyday lives. 

This can also give a sense of security that those who are going to change schools, possibly move away from home for the first time. 

There are many different ideas and concepts, but what is repetitive for those who are most seen are the videos that contain humor, something instructive, something satisfying and something honest. It should be video that is made in the company’s way, you can of course go out of your comfort zone or think outside the box, but it should be done with the style of the company. If not, the videos may seem artificial and it may backfire in a negative way.

We hope this was helpful to you who are curious about TikTok marketing. This was then the organic approach to marketing on TikTok. In addition, it is possible to run pure ads on TikTok, this is something we will return to in a later blog post. 

TikTok is a platform where people can share short videos, ranging from seconds to a maximum of 3 minutes of videos. This app was launched in 2017, and has become very large in recent years. In 2021, 1 billion users were registered. 

It did not take long before the market realized that this is a great platform to be able to appeal to many in an effective way. The reason why this can be an effective way of marketing is because TikTok uses algorithms to filter the videos that are presented. For example, if you are very interested in art or painting / drawing, you will be able to get a number of people who post videos about just that. 

Thus, the videos that are shown will adapt to each individual, so that it will be more interesting and entertaining. You can also decide for yourself when you create a user on TikTok where you can press what you are interested in seeing, such as humor, dancing, etc. 

In addition to this, TikTok also filters out geographical areas and which languages ​​you speak. So that when you are on TikTok as a Norwegian, you can get videos from both Norway and English-speaking countries. This allows companies to create marketing videos and leverage TikTok’s use of algorithms to find their target audience.

Benefits of making videos on TikTok

TikTok has a user-friendly way to create various videos with sound effects, filters, and clips, etc. With the help of this, you can create the videos adapted to the style of the company and include what characterizes the company. Whether it is colors, music, melody (jingle), or want to have a logo in the video. 

In addition to this, it is easier to reach out to young people if this is one of the goals of the companies. It becomes easier to get to know the company and a unique way to communicate with consumers. It has also been shown that companies that market on TikTok and that participate in these popular trends or soundtracks that are on TikTok, have a great positive effect on both young and old.

Which companies can this be useful for?

Most businesses will benefit from this type of marketing if they create their unique way of doing it. What has proven to be a success for many is to take videos into everyday work.

In particular, this has been shown to be of interest to many in the medical, chiropractic, dental, skin, and body businesses. These will be various videos that show a procedure of a treatment, which of course the customer has approved to be taken video of, and the expert explains with voiceover or split screen on what he does and why he does what he does. This is very instructive and interesting to see how different people work with people. 

The case of chiropractor also has the cracking sounds of the body a satisfying factor as many of us like to hear the cracking sound that happens when performing a movement that causes the lead to pop. 

Other ideas for other types of businesses can be to make humorous elements where you also show what you have to offer. This can be, for example, different schools that will soon have admission and want more applications to their school. Then it may be relevant to make a video that addresses the school’s appearance as well as who works there and which fields of study are offered. This can then be done with a humorous twist such as dressing up different people and one has to guess which line person is going where. Alternatively, you can make a video of the employees who work there with an insight into their everyday lives. 

This can also give a sense of security that those who are going to change schools, possibly move away from home for the first time. 

There are many different ideas and concepts, but what is repetitive for those who are most seen are the videos that contain humor, something instructive, something satisfying and something honest. It should be video that is made in the company’s way, you can of course go out of your comfort zone or think outside the box, but it should be done with the style of the company. If not, the videos may seem artificial and it may backfire in a negative way.

We hope this was helpful to you who are curious about TikTok marketing. This was then the organic approach to marketing on TikTok. In addition, it is possible to run pure ads on TikTok, this is something we will return to in a later blog post.