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NFL All Day NFT Sales Surge on Sundays During Football Games

NFL All Day NFT Sales Surge on Sundays During Football Games

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In brief

  • NFT sales on the NFL All Day platform are on the rise on NFL game days, topping the 24-hour sales chart among all NFT collections.
  • NFL All Day opened to the public in August after months of closed beta.

Officially licensed NFL All Day by Dapper Labs NFT collection tray opened to the public last month and through the first couple of weeks of the NFL regular season, there is an interesting trend in the sales data: users are buying a lot more Flow-based NFT games on Sundays, the day of the week when most real-world games are played.

In the current crypto bear market, which has significantly affected NFT prices and volumes, the NFL’s all-day gains stand out.

On both September 12th and September 19th, NFL All Day has topped CryptoSlam’s 24-hour NFT market overall leaderboard, winning Bored Ape Yacht Club and other expensive “blue chip” projects. While Bored Ape’s average sale price so far in September has been around $110,000 in ETH, the average NFL All Day sale price is only $31.

On Sunday, Sept. 11 — the first big game of the season — NFL All Day recorded nearly $1.17 million in aftermarket sales, per data CryptoSlam, increased by almost 283% compared to the previous day. And that momentum continued into the next day, with just over $1.1 million on Monday, September 12.

It became a trend this week on Sunday, September 18, when the platform’s NFT sales topped $905,000 – a 204% jump from the previous day. This time, the sales figure grew ever so slightly the next day, by nearly $906,000 on Monday, September 19th. Total sales for both weeks dropped significantly on the following Tuesday.

More individual NFL All Day NFTs will also be sold on Sunday and Monday, with the average sale price jumping along the way. For example, on Saturday, September 10, over 10,900 NFTs were sold on the platform at an average price of around $28 each. The next day, nearly 29,400 NFTs were sold on the platform at an average price of just under $40.

Dave Feldman, director of marketing at Dapper Labs, said Decrypt that the company has seen increased engagement on all game days, including Sunday, Monday and Thursday. Indeed, CryptoSlam data shows a smaller but still significant Wednesday-Thursday spike every day since the start of the regular season.

“This is not a surprise to us,” said Feldman, who pointed to a few possible reasons why collectors might buy more NFTs during the games. One is that Dapper has launched a Playbook a feature that serves weekly challenges based on collecting NFTs and interacting with the platform, especially on game days.

Users who complete challenges can win prizes from cosmetic benefits to their profile, such as trophies and banners, to NFT packs. Feldman sees NFL All Day as a complement to football fans’ current online game day routines, including chatting on social media or participating in fantasy leagues.

“We’re not asking anyone to change their behavior,” he said. “Instead, we’re just giving them the opportunity to own a part of the activity they’re already so passionate about.”

Feldman also credited the Playbook feature for driving traffic to the NFL All Day community, with a 53% week-over-week increase in Discord server traffic in the first week of the season, along with a 65% increase in Discord chat activity. .

Dapper Labs also promotes the NFT collection platform on the official NFL Network channel with ads featuring Kansas City Chiefs star Patrick Mahomes and also uses paid social media advertising to attract new users.

NFL All Day takes a similar approach to Dapper’s NBA’s best shot a platform that broke into the mainstream in early 2021 The NFT market rose visibly. Both platforms take existing video highlights from each league and turn them into digital collectibles, each limited to a specific number of editions. An NFT is a blockchain token that represents the ownership of an object such as collectibles and artwork.

But the NFL has a very different cadence than the NBA. Major League Baseball has games throughout the week, while the NFL focuses most of its games on Sundays, with only a few games on Monday and Thursday. This allows Dapper to focus on content and promotions on certain days – and also apparently produces clear sales spikes.

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