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Retail Giant Walmart Enters the Metaverse With Walmart Land and Universe of Play on Roblox

Retail Giant Walmart Enters the Metaverse With Walmart Land and Universe of Play on Roblox

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Walmart has entered the metaverse with the launch of Walmart Land and Walmart’s Universe of Play on Roblox. The Metaverse gaming platform has 52.2 million active daily users and 11.3 billion hours of engagement. “Our customers spend a lot of time there,” said a Walmart executive.

Walmart enters the metaverse

US retail giant Walmart announced on Monday that it will launch “Walmart Land” and “Walmart’s Universe of Play” on the metaverse gaming platform Roblox.

The announcement explains that Walmart Land includes a virtual merchandise store for avatars; a physics-defying ferris wheel; and unlockable tokens and tokens that can be earned in various games and competitions. Walmart’s Universe of Play features “The best toys of the year,” the retail giant described. “The Roblox community can explore different toy worlds to earn coins for cool virtual items or complete epic challenges to build a personal trophy case, unlock secret codes and more.”

William White, director of marketing for Walmart US, commented:

Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers spend a lot of time there.

“So we’re focused on creating new and innovative experiences that excite them, which is what we’re already doing in the communities they live in and now in the virtual worlds they play in,” he elaborated.

Roblox is an online gaming platform that has gained a lot of popularity especially with Generation Z. As of June 30, Roblox has 52.2 million active users, 11.3 billion engaged hours, 12 million creators, and 32 million experiences, according to the company’s website.

Some other big companies and celebrities have also used Roblox for their metaverse business. In July, electronics giant Samsung announced the launch of Samsung Space Tycoon for Roblox. In December of last year, reality TV star Paris Hilton created an island called Paris World on Roblox and played electronic music on her virtual island on New Year’s Eve.

Analysts at the Bank of England said in August that cryptocurrencies could play an important role in the metaverse. Earlier this year, Goldman Sachs said the metaverse could be an $8 trillion opportunity. McKinsey & Company expects metaverses to generate $5 trillion by 2030. Meanwhile, Citi has predicted that the metaverse economy could grow to $8-13 trillion by 2030.

What do you think about Walmart moving into the metaverse? Let us know in the comments section below.

Source: Bitcoin.com



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