Sony Acquires 3D Animation Company Beyond Sports to Offer a Complete Sports Metaverse Experience
As an affiliate, we may earn from qualifying purchases. We get commissions for purchases made through links on this website.
Receive $10 in Bitcoin when you buy or sell $100 or more on Coinbase! https://mathisenmarketing.com/coinbase
Entertainment and electronics giant Sony has recently completed the acquisition of Beyond Sports, a company that specializes in using real-world data to produce 3D animations. With this purchase, the company is now able to offer a full metaversal experience for sports matches, complemented by technology from other companies in its portfolio.
Sony’s Beyond Sports Purchase brings it closer to the Sports Metaverse
Sony is now delving into the sports metaverse. The company recently completed Beyond Sports, a 3D imaging and animation company with the technology to turn real-world data from a sports match into a metaverse presentation. Figures for the acquisition were not disclosed, but are believed to be as high as $70 million, according to Nikkei estimates.
This purchase, along with the technology of Hawk-Eye Innovations, another company owned by the conglomerate, will allow the company to produce real-time content related to basketball, baseball, tennis and football matches. Acquired in 2011, Hawk-Eye Innovations produces technology that allows you to determine the location of the ball at any time and has been used by organizations such as the National Football League (NFL) and the National Hockey League (NHL).
Combining the two could allow Sony to create a digital, accurate representation of a court or field with realistic ball and player movement.
Virtual sports market
Another company owned by Sony could fill the distribution gap to bring these experiences to the public. Pulselive, a company that runs multiple sites for sports teams and organizations, could incorporate these metaversal experiences into those sites, creating a new revenue stream and aiming to popularize this new sport.
Sony may also be able to offer metaverse matches using its Playstation line of consoles as a distribution device. The company is developing a virtual reality (VR) headset exclusively for its console, the Playstation VR 2, which is confirmed to be released in February 2023, and which could be used to enjoy these metaverse experiences in an immersive way.
Sony has already flirted with the metaverse and NFT (non-fungible token) technology, filing a number of patents to use NFTs as a way to track the history and ownership of in-game assets. Sony CEO Kenichiro Yoshida has also previously stated that Sony’s “primary goal is to create a Metaverse around entertainment” using all the tools the brand has for that purpose.
What do you think of Sony’s latest metaverse-driven acquisition? Let us know in the comments section below.