Mathisen Marketing

Your Marketing Blog

Why Epic Games Partnered With This Metaverse Startup

Why Epic Games Partnered With This Metaverse Startup

As an affiliate, we may earn from qualifying purchases. We get commissions for purchases made through links on this website.

Receive $10 in Bitcoin when you buy or sell $100 or more on Coinbase!

According to a TechEu report, a Metaverse startup called Hadean has partnered with gaming giant Epic Games. The London-based company has recently closed a Series A funding round and is poised to expand.

Hadean managed to raise $30 million in its round led by Molten Ventures with additional backing from 2050 Capital, Alumni Ventures, Aster Capital, Entrepreneur First and others. Epic Games participated in the round.

Epic Games and Hadean take the Metaverse to the next level

Additionally, the company is partnering with Hadean to help them grow their metaversal capabilities with scalable and interoperable capabilities. The startup was founded more than 7 years ago with the goal of revolutionizing distributed computing and the metaverse.

Funds raised through its Series A will be used to create and provide developers and creators with the tools to customize and design unique projects and experiences. Craig Beddis, founder and CEO of Hadean, had the following to say about their ambitions and their recent Series A round:

We want to connect the physical and virtual worlds – to help us make better decisions and ultimately improve the quality of our lives in the physical world.

According to Beddis, the virtual world is limited by low scalability and data security. Epic Games, Microsoft and Meta (formerly Facebook) are investing billions in Metaverse.

Big tech seems to believe that people perform most of their daily activities in the virtual world. Hadean’s founder agrees with this idea, but believes that companies should provide developers with the tools to create their own projects:

The true success and mass adoption of Metaverse depends on how easily creators are able to build their own experiences on a large scale, utilizing the open and robust technologies of the metaverse-as-a-service.

ETH price trends down on 4-hour chart. Source: ETHUDT trading view

Epic Games is investing billions in the metaverse

Epic Games has been very supportive of digital resources, innovation and new trends. The company behind hits like Fortnite has raised more than $2 billion to “advance” its vision of the Metaverse.

The video game company raised the funds in a special round involving Sony Group Corporation and KIRKBI, the company that created the LEGO Group. The companies joined forces to strengthen the digital sector, create new forms of social entertainment and bridge the gap between the physical and digital worlds.

The recent partnership with Hadean and Epic seems to be another step in this direction. Speaking about the $2 billion funding announcement, Epic Games CEO and Founder Tim Sweeney said:

This investment accelerates our work to build the metaverse and create spaces where players can have fun with friends, brands can build creative and immersive experiences, and creators can build community and thrive.

Receive $10 in Bitcoin when you buy or sell $100 or more on Coinbase!

Source link

Leave a Reply

Your email address will not be published.

Latest Posts